Biography

Born in Saudi Arabia, raised between Saudi and Dubai, and then spent over a decade abroad studying and working in Turkey, the USA, and Canada. Living in five different countries taught me not to be afraid of starting from scratch and chasing opportunities, even if it meant moving across the globe alone. That journey gave me not just education and work experience, but a whole new perspective on life.

Now based in Dubai, I have thrown myself into the media and talent world because I have always believed the GCC is where the future is being built and I wanted to be part of that growth story. For me, it is about mixing creativity with impact and telling stories that connect with people.

Achievements

Worked on major UAE government campaigns like the 1 Billion Followers Summit, World Government Summit, World Sport Summit, World’s Coolest Winter, and Startup Emirates.

• Partnered on global and regional campaigns with brands such as Red Bull, Burberry, and Beat the Heat.
• Built a career that bridges tech, digital media, and talent management, working with creators and influencers across the region and the world.
• Gained resilience and a global outlook from living in five countries and constantly adapting to new challenges.

Future Goals

I want to keep building in the creative and talent space, scaling campaigns, empowering creators, and bringing more international brands into the GCC. At the end of the day, I am chasing opportunities that inspire growth, spark creativity, and leave a lasting impact.

Personal Motto

Never be afraid to start from scratch, it is how you grow into who you are meant to be.

Fun Fact

Living in five different countries taught me how to master the art of calling more than one place home.