Biography

Laura Pascual, known as the Luxury Lady of Spain, was born on October 10, 1994, in Barcelona — a city bursting with color, art, and boldness. Her path has been anything but ordinary. After earning her degree in Publicity, Marketing, and Public Relations, Laura built a career defined by creativity, elegance, and connection. She began in the tobacco industry before moving into luxury and hospitality, where her natural talent for storytelling and brand-building took her to the global stage.
Now based in Dubai, she channels the city’s ambition and brilliance into everything she does — from representing world-renowned brands to leading her own ventures in fashion, jewelry, and event management.

Achievements

• Brand Ambassador for Cristiano Ronaldo’s restaurants, representing excellence in luxury dining and hospitality.
• Founder of Ninamond, a fine jewelry brand that blends sophistication with emotional storytelling.
• Founder of Lagom Planners, an events and fashion company shaping Dubai’s luxury lifestyle scene.
• Recognized figure in the global luxury industry, with strong connections to football icons like Ronaldinho and Ronaldo Luís Nazário de Lima.
• Creator of a Luxury Concierge company that designs experiences rooted in authenticity, emotion, and elegance.

Future Goals

Laura’s vision is to build a global lifestyle and concierge brand that inspires people to live beautifully — with purpose, passion, and meaning. She aims to redefine what luxury means in the modern world: not just wealth, but a mindset of refinement, connection, and joy.

Personal Motto

“For me, life isn’t just about what happens to you… it’s how you choose to see it.”

Fun Fact

Despite her glamorous life in Dubai, Laura remains deeply connected to her Spanish roots — her creativity and boldness are still inspired by the colors and energy of her hometown, Barcelona.