Khaled Saleh

Biography

Khaled is a Dubai-based food content creator who built his career from two very different worlds: supply chain management and academia. Born in Egypt and raised with a strong focus on education and ambition, he worked as a Supply Chain Manager and served as a Teaching Assistant at the university before choosing a completely new direction for his life.

He moved to Dubai searching for a bigger life, a place that matched his drive and creativity. Dubai became the city where he rebuilt himself from the ground up and discovered his passion for storytelling. What started as simple food content grew into high-production cinematic videos that blend humor, culture, and emotion.

Today, he is known for his unique visual style, strong on-camera presence, and the ability to turn restaurants and dishes into memorable stories. His platform has become a space where he connects with thousands of people who love food, storytelling, and creativity.

Achievements

  • Winner of “#1 Food Content Creator in the UAE 2023” – Golden Hashtag Awards
    Brand Ambassador for Talabna App
  • Collaborations with Michelin Guide, Lay’s, Galaxy, Deliveroo, Noon, IKEA, Caribou Coffee, Nespresso, VOSS, and others
  • Guest speaker at regional media and marketing events
  • Grew a dedicated community through cinematic food storytelling
  • Successfully shifted from academia and supply chain into full-time digital entrepreneurship

Future Goals

Khaled aims to elevate food content from simple reviews to full cinematic storytelling. His vision is to create productions that feel like short films, where each scene carries emotion, humor, and personality. He plans to launch a specialized media and production house focused on food storytelling, producing high-quality reels, mini-series, and digital shows that highlight restaurants, diverse cultures, and the people behind the food. His goal is not just to show food, but to make people feel something.

Personal Motto

A bigger life starts the moment you decide to step beyond what’s familiar.

Fun Fact

Khaled’s original childhood dream was to become a radio presenter. Today, he speaks to an even bigger audience through social media — turning his platform into his own modern “radio station” where he tells stories that reach thousands.